We exist to provide you all day UV protection that is fashionable, chemical free and silky soft!
Our mission is to solve the following problems:
1. Cumulative sun exposure leads to premature aging and skin cancer
2. Sunscreens, although effective, are only effective for a few hours and need to be reapplied. They also have ingredients that may irritate your skin.
3. Traditional sun protective (UPF) clothing lack style, are thick and uncomfortable, and often treated with harmful chemicals to attain functionality.
4. Typical summer fabrics such as linen and cotton provide little UV protection.
1. Cumulative sun exposure leads to premature aging and skin cancer
2. Sunscreens, although effective, are only effective for a few hours and need to be reapplied. They also have ingredients that may irritate your skin.
3. Traditional sun protective (UPF) clothing lack style, are thick and uncomfortable, and often treated with harmful chemicals to attain functionality.
4. Typical summer fabrics such as linen and cotton provide little UV protection.
Our Collections
Exclusively available at following Brick and Mortars
![12 [Expert Tips] on How to Care for Your UPF Clothing](http://cdn.shopify.com/s/files/1/0050/2857/7395/articles/clothes_370x370_crop_center.jpg?v=1557144944)
![2 facts fast-fashion brands don't want you to know [+solution]](http://cdn.shopify.com/s/files/1/0050/2857/7395/articles/pretty-young-woman-with-shopping-bags-wearing-a-white_uv_protection_dress_against_the_fast_fashion_brands_370x370_crop_center.jpg?v=1547452523)
luminora Raising Sun Awareness in the Media
We have been featured in many magazines and TV programs.
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