The Luminous Eye
A luminous eye-shaped turquoise crystal adorns many of our styles.
Ancient cultures used this symbol to protect from the evil eye. While luminoraTM protects your skin, the crystal eye will protect your spirit. At luminoraTM we believe true freedom manifests when one feels safe, confident and authentic, leading our inner light to shine from the inside out.
Founder / CEO- Azi Hendi, Esq.
Azadeh (Azi) Hendi, a former attorney, is a fearless globetrotter with an obsession for all places sunny and a passion for design and fashion.
As the wife of a distinguished skin cancer surgeon, Azi knows firsthand the perils of inadequate sun protection.
Mother of two active boys, she spent many hours outdoors at the park and the beach with her family. Azi found that her active outdoor lifestyle was in conflict with science linking sun exposure to skin cancer, discoloration of the skin and premature ageing.
An advocate at heart, Azi merged her love for design, science and travel, and created a collection of comfortable, stylish, sun protective clothing that she could wear on the go or relaxing by the water.
Azadeh, meaning free spirit in the ancient Persian language, set out to promote freedom for all women desiring a healthy lifestyle. luminoraTM is a call to freedom. Freedom to seek, explore and experience life guilt and worry free. Freedom to want it all, without risking it all.