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Our Founders


 Founder / CEO- Azi Hendi, Esq.

azi-hendi-the-founder-and-creative-director-of-luminora-one-of-the-best-uv-protective-and-upf-natural-fabric-and-clothing-for-women Azadeh Hendi, formerly an attorney, is an intrepid traveler with a profound affinity for sunny locales. Her interests encompass conscious living, design, and fashion. In her role as the spouse of a renowned skin cancer surgeon, Azadeh possesses firsthand knowledge of the risks associated with insufficient sun protection.

As a mother of two energetic boys, she often engaged in outdoor activities with her family, be it sports, exploration, shopping, or travel. Azadeh soon recognized the incongruity between her active outdoor lifestyle and the scientific evidence linking sun exposure to skin cancer, skin discoloration, and premature aging.

Drawing inspiration from her global journeys and driven by her advocacy spirit, Azadeh seamlessly integrated her passion for design, wellness, science, and travel. The result was a collection of sun-protective clothing that is not only comfortable and versatile but also imbued with style and ease of travel. This collection caters to busy women who prioritize both fashion and functionality.

Azadeh, whose name means "free spirit," embarked on a mission to champion freedom for all women seeking a healthy and active lifestyle. Luminora stands as a testament to this pursuit of freedom—a call to empower women to explore life without the burdens of guilt and worry, to aspire for everything without jeopardizing their well-being.

Co-Founder- Ali Hendi, MD

ali-hendi-the-co-founder-and-skin-cancer-of-luminora-one-of-the-best-uv-protective-and-upf-natural-fabric-and-clothing-for-womenDr. Hendi is a board-certified dermatologist, fellowship trained Mohs surgeon and renowned skin cancer specialist.
After completing his training, he worked at the Mayo Clinic before establishing a state of the art skin cancer surgery center in the Washington DC area. He is currently a Clinical Assistant Professor at Georgetown University where he teaches dermatology trainees.
Having treated over 10,000 skin cancers and publishing over 20 scientific papers and a book (Atlas of Skin Cancers), he is a frequent speaker at national and international conferences.
Furthermore, he is a skin cancer expert for the media. He has been interviewed for over 50 print, online and TV interviews, educating the public about sun safety and skin cancer awareness.

Some of his interviews have been with Men’s Health, Family Circle, Women’s Health, US News & World Report, ABC Nightly News and PBS NewsHour.

He is an active member of the American Academy of DermatologySkin Cancer Foundation, and the American College of Mohs Surgery.