The name luminora™ derived from the Latin word “Lumin“(light) and the Greek word “Dora“(gift), meaning the “Gift of light“. Here at luminora™, we believe the sun is not to be feared, but a gift of light to be enjoyed and embraced thoughtfully. luminora™ creates high quality sun-protective clothing for women who value freedom. Freedom to travel, and explore the world guilt and worry free. luminora™ is sun-protective apparel elevated.
The Crystal Eye
A luminous eye-shaped turquoise crystal adorns many of our styles. Ancient cultures used this symbol to protect from “the evil eye”. While luminoraTM protects your skin, the crystal eye will protect your spirit. At luminoraTM we believe true freedom manifests when one feels safe, confident and authentic, leading our inner light to shine from the inside out.
Founder / CEO
Azi Hendi, Esq.
Azadeh (Azi) Hendi, a former attorney, is a fearless globetrotter with an obsession for all places sunny and a passion for design and fashion. As the wife of a distinguished skin cancer surgeon, Azi knows firsthand the perils of inadequate sun protection. Mother of two active boys, she spent many hours outdoors at the park and the beach with her family. Azi found that her active outdoor lifestyle was in conflict with science linking sun exposure to skin cancer, discoloration of the skin and premature aging. An advocate at heart, Azi merged her love for design, science and travel, and created a collection of comfortable, stylish, sun protective clothing that she could wear on the go or relaxing by the water. Azadeh, meaning “free spirit” in the ancient Persian language, set out to promote freedom for all women desiring a healthy lifestyle. luminoraTM is a call to freedom. Freedom to seek, explore and experience life guilt and worry free. Freedom to want it all, without risking it all.
Ali Hendi, MD
Dr. Hendi is a board certified dermatologist, fellowship trained Mohs surgeon, and renowned skin cancer specialist. After completing his training, he worked at the Mayo Clinic before establishing a state of the art skin cancer surgery center in the Washington DC area. He is currently a Clinical Assistant Professor at Georgetown University where he teaches dermatology trainees. Having treated over 10,000 skin cancers and publishing over 20 scientific papers and a book (Atlas of Skin Cancers), he is a frequent speaker at national and international conferences. Furthermore, he is a skin cancer expert for the media. He has been interviewed for over 50 print, online and TV interviews, educating the public about sun safety and skin cancer awareness. Some of his interviews have been with Men’s Health, Family Circle, Women’s Health, US News & World Report, ABC Nightly News and PBS NewsHour. He is an active member of the American Academy of Dermatology, Skin Cancer Foundation, and American College of Mohs Surgery.